Do You Know a Child that Does Not Want to Ride a Bike? Essay

Do you know a kid that wouldn't like to ride a bicycle? Well I don't know anybody. This implies I was a solid little youngster like other people who were happy to figure out how to ride the bike. I recall that procedure so I think I was around five years of age. Accordingly, to get the hang of riding a bicycle all alone without the preparation wheels was an energizing encounter. At that point I didn't consider bike mishaps at all and results. At long last, when you figure out how to ride the bicycle it keeps going forever and that for what reason is so imperative to do it at youth age. I was energized when my folks got me a bicycle. This implied it was about an ideal opportunity for me to master riding a bicycle all alone. I was unable to hold up until my father put all the bicycle sorts out. I recall how I sat on the bicycle and got so frightened â€Å"how am I going to figure out how to ride my bike?†. My father made me quiet down when he revealed to me that he is going to hold the bicycle and I will be fine. In spite of the fact that, I despite everything was terrified yet I confided in my father and began squeezing the pedals. Everything was working out in a good way so I was getting progressively energized and interested. Be that as it may, I overlooked my father holding the bicycle constantly. After while my father let go the bicycle and I fell obviously I cry and got enough for one day. At long last, I understand that it will be troublesome and testing to lear rinding the bicycle. Be that as it may, I despite everything believed that riding a bicycle is so much fun however it will take a great deal of training. The following day toward the beginning of the day I was prepared to do it again obviously with assistance of my father. Hence, I experienced my father the morning. At long last, he consented to support me. This time I was riding the bicycle substantially more steady and quicker so my father was running and got drained rapidly since he didn't need me to fall once more. Along these lines, our exercise didn't keep going long yet I felt certain after and for the following day I was prepared to attempt everything without anyone else. Henceforth, the following day my valuable learning was going easily. At long last, by looking forward and accelerating I was riding the bicycle all alone just because. This day bring me so much joy and new experience. Riding the bicycle it is so much fun however some of the time mishaps occur and they hurt to such an extent. I likewise, recollect my mishap and how all that occurred. I felt that I am brilliant bike rider as of now and I rode the bicycle so quick. Until my mother saw me, she yell immediately â€Å"slow down† hence, I braked to hard. Hence, as of now my body leaped out of the bicycles controlling wheel to the front. I arrived on the ground moreover I didn't move by any means. My mother was dumbfounded and in her psyche thought flashed â€Å"is she is dead†. I realize that since she disclosed to me later. She at long last approached get me and see whether I am fine. After the mishap I had several wounds however nothing broken. This was my first enormous mishap however I discover that I ought not ride so quick and be cautious more when I am on the bicycle. Riding the bike is significant in light of the fact that it is acceptable exercise thus much for when the entire family can ride their own bicycle. In any case, we should recollect that the simplest route is to learn at youthful age. While we are kids we are overlook all the wounds so rapidly. Also, youngsters are not all that terrified and don't surrender so without any problem. Some of the time regardless of whether the kids would prefer not to do it again it is such a great amount of simpler to persuade them with great a model or exhortation. Youngsters will listen quicker than grown-ups and will attempt once more. These are generally the motivation behind why I am appreciative to my folks that I realize how to ride the bicycle as a youngster. Since I figured out how to ride the bicycle as a kid I transferred to my youngsters. Me and my family draw benefits by riding a bicycle throughout the late spring. That for what reason is essential to become familiar with the bicycle extraordinarily when we are youthful. All in all, getting the hang of riding the bike is significant uniquely at youthful age. Besides, it is a major and exciting experience which one bring joy for rest of the life. Bike mishaps simply show as a thing or two how to ride all the more securely. In this manner, all the guardians should enable their kids to get the hang of riding a bicycle so a short time later they will be appreciative to them for realizing how to ride the bicycle.

Analysis of Hills Like White Elephants by Ernest Hemingway Essay

Examination of Hills Like White Elephants by Ernest Hemingway Slopes Like White Elephants, is a short story,. It is an anecdote about a man and a lady holding up at a train station discussing an issue that they never name. I accept this issue is premature birth. In this paper I will demonstrate that the young lady in the story, what name's identity is' Jig, at last chooses to feel free to have the child despite the fact that the man, who doesn't have a name, needs her to have a premature birth. It is the finish of the story that makes me think this. As a matter of first importance I will demonstrate that it is a premature birth that this couple is examining. The man says that it is an activity, and a premature birth is an activity. Likewise, he says that it is simply to give the air access, which can be deciphered as implying that the specialists who are playing out the premature birth will give the air access to the uterus as they expel the embryo. The man says that he has known loads of individuals that have done it. Which recommends this is a typical activity like a fetus removal. It likewise shows the ethical degeneracy of the universe of these individuals on the grounds that such huge numbers of ladies are having premature births. At long last, the man says that he needs their relationship to be much the same as we were previously. This recommends the relationship has changed, as it would with an infant, if the young lady has a fetus removal things will come back to equivalent to before the pregnancy. We don't have the fogg iest idea what the couple acted like before the pregnancy, be that as it may, we are absolutely not intended to like their conduct as they talk about the premature birth. Since I have set up that the couple is having a premature birth, I will build up the young lady's conduct since this is significant for making sense of the manner by which she has decided toward the finish of the story. From the get-go in the story we get a brief look at J... ... now in the story is the consequence of being disregarded for a couple of moments with the goal that she could choose what she need to do all alone. Her last remark that There's nothing amiss with me tells us that she no longer considers the to be as something incorrectly. She has acknowledged her pregnancy and plans to keep the child. All in all, Ernest Hemingway's short story Slopes Like White Elephants is about a man and a lady battling to manage an undesirable child. The creator, never expressly mentions to us what the young lady chooses to do about the infant, however he gives us enough signs to make sense of what she has chosen before the finish of the story. These pieces of information have to do with the story's tone like the way that the things that the person says cause us to comprehend Jig's tone of objection. Generally speaking this story resembles a chunk of ice with the vast majority of the substance stowing away underneath the surface.

Excessive Wathcing Of Television And The Negative Effects It Has On

Excessive Wathcing Of Television And The Negative Effects It Has On Excessive Wathcing Of Television And The Negative Effects It Has On Children â€" Thesis Example > Introduction: Visual media are an attraction for children, and they spend a lot of their free time watching television programs. This frequent and extended watching of television is believed to have an impact on them, and influences their behavior, attitudes, and values. In the United States of America there is growing concern on the content that children view, as well as the extended hours that children spend in front of the television (Alexander, A). Thesis statement: Excessive viewing of television has negative effects on children. Background: Television has become a inseparable part of our daily lives, just as many other products of the advances in science and technology, like the telephone and the fridge. The television is an audio-visual media through which we seek our requirements of entertainment and information. The fact that it is an audio-visual medium provided it with significance in many ways for children. It is a suitable means for education children, besides providi ng them with entertainment (The Good Things About Television). However, this attraction that children have for the television could lead to them to spending too much of their leisure time viewing television. Children in the United States of America spend a surprisingly large amount of time watching television. Analysis of national data indicates that the television viewing time in children below the age of six years, on an average is over an hour every day, and in adolescents the average television viewing time is as high as three and a half hours a day. There is cross-sectional evidence that excessive of television viewing has a negative effect on the viewer, irrespective of the age and ethnicity. Undesired behavior and unhealthy conditions result from excessive viewing of television. This has resulted in the American Academy of Pediatrics recommending that children below the age of two should not be allowed to view television, and the viewing time of children above that age shou ld be restricted to less than two hour every day (Christakis, A.D. , Zimmerman, J.F. , 2006). Benefits of Viewing Television: The development of satellite television with digital input has enhanced both the reach of television, as well as the quantity and quality of content of television programs that are viewed by children. This has enhanced the attraction that children have had for the television. It thus is a media that can be used to provide benefits for children and the benefits, and watching wholesome television can enhance the quality of life of children. Television provides the means of sharing experiences with children. It has the ability of creating absorbing details of way of lives in nearby and distant lands, making it a more real experience of the cultures of these lands. The television assists children in sharing these cultural experiences with other children. The time spent on watching television by a family together is time and experience shared together. It is qu ite often seen that the greatest period of time families spend together is during viewing of television. Sharing of time and emotions during a baseball game between father and children, or mother and children watching a hilarious movie are a theme that recurs in most families.

Summer Research Report - 804 Words

The first weeks of the summer fellowship in the VDS stream was a bit hectic. They consisted of learning protocols and techniques. Three plates of PNiC-BSa4 colonies were grown by my partner and me that week. These were later used by the majority of lab students who had reached the cloning stage. My first PCR with plasmid pgbr22 failed, but the second was successful. PCR with pmCherry had to be completed 3 times to get a successful result and PNIC-BSa4 PCR had to be completed twice to get a successful result. The three practice PCRs were completed the 5th week of lab. Protein expression using PfDXR was started in week 3 and the sample of protein was purified the following week. I received my target protein Rickettsia prowazskii FabG†¦show more content†¦The PCR2 sample from the previous week was purified through PCR clean up and nano-dropped. The concentration was 68ng/ul. The concentration of this sample was low (lt;100ng/ul) because I had skipped the first step in the cle anup process that prepares the column filter for maximum DNA binding. PCR2 and PCR clean up were completed again and the concentration of the sample was averaged to be 147.9ng/ul. Since the concentrations of the samples were adequate, I moved onto PNiC-BSa4 cloning and prepared a sample to be DNA sequenced. RE digest was completed on two PNIcBSa4 prep samples, with the gel indicating that both samples were successfully cut and nano-drop results indicating high purity levels with low concentrations (~32ng/uL). Results from sequencing were nucleotide blasted and confirmed to be PNiCBSa4. I talked to a mentor about my samples and was told that I probably needed a higher concentration ≠¥100ng/uL, for cloning to be successful. In order to increase the concentration 4 samples of 50uL each were cut and PCR clean up into one sample that had a concentration of 123.5ng/ul. The cloning protocol was completed that week and when the plated were checked, no colonies were present on either of the two plates. My first attempt at cloning failed. The process was completed again, and the sample concentration was averaged to be 112.1ng/ul. The second time, only oneShow MoreRelatedThe Year Round Schooling System Essay947 Words   |  4 Pagesstems from the original agrarian calendar as students were often called to tend to crops in the summer. This was thoughtfully and effectively designed for the time period it was created in; however, schools, research, and society have dramatically changed since then. The agrarian calendar no longer makes sense, as we consider overcrowding in schools and the significant research regarding the â€Å"summer brain drain.† There are several models of year-round schooling that would better serve all stakeholdersRead MoreLarry Bird1512 Words   |  7 Pageswill be in its 15th annual cycle during Summer 2002 and is designed to attract students to various fields of clinical research. Students also gain valuable experience assessing validity of current clinical practice standards in a discipline. Research methods and data analysis aSTUDENT RESEARCH FELLOWSHIP PROGRAM This program will be in its 15th annual cycle during Summer 2002 and is designed to attract students to various fields of clinical research. 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This report is provided to the chief executive in order to suggest few solutions to critical issues including high electricity bills, large consumption of water in the production process; and advantages and disadvantages for each solution. 2.2 Methodology The methods used In this report was form finding informations by researching books andRead MoreCase Study : The Summer Student Program1017 Words   |  5 Pages What’s SSP All About? The Summer Student Program is designed for students who want to immerse themselves in genetics and genomics research. It emphasizes laboratory discovery, communication of knowledge, and professional growth. Students participate in an ongoing research program with the support of an experienced scientific mentor. They develop an independent project, implement their plan, analyze the data, and report the results. 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At aged four, this potential year significantly compromises a fraction of the children’s lives and therefore means summer born children may be behind in terms of development hindering their academic ability in comparison to their older counterparts. Whilst there is ongoing research into the topic, presently there are many conflicting views on whether delaying summer born children’s entrance

Health Promotion - 1089 Words

Running Head: Health Promotion Health Promotion October 14, 2011 Health promotion, as defined by Edelman and Mandle, is â€Å"the science and art of helping people change their lifestyle to move toward a state of optimal health†. It is a multifaceted approach to encouraging a lifestyle change among individuals as well as the community. An important aspect of health promotion is health education. One of the main responsibilities of a nurse is to provide health teaching and health promotion, including education about healthy lifestyle choices and preventative self-care (Edelman amp; Mandel, 2010). Health promotion may be preformed by clinicians, health care workers, and teachers, as well as non-professionals.†¦show more content†¦Rehabilitation after a stroke is an example of tertiary prevention, as is providing care for one with osteoporosis (Edelman amp; Mandel, 2010). Osteoporosis is a debilitating disease that often results in pain and forcing one to withdraw from day to day activities. The nurse in this case would be responsible for attempting to assist the patient to manage the pain, assessment of nutritional status, referral to dietician if needed, referral to a therapy program, and the development of an at-home exercise program. The patient’s safety at home would be a concern, so the nurse could encourage and assist the patient to set up the emergency necklace devices. The goal is for the patient to reach a functional level so they can live and work in society (Munch amp; Shapiro, 2006). The responsibility in tertiary prevention is shared between the patient and the medical team (Jonas, 2009). Much of the nurse’s role in health promotion involves teaching. Traditionally, health care has been hospital-based, but is moving to more community-based care. As the nurse practices in these settings, she will be able to use her k nowledge base to encourage positive change in behavior through health promotion and disease prevention. 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An electronic database searched was completed. Three articles were chosen to summarize and discuss each of the above models. Social Cognitive Theory The article by Son et al. (2011) studies the effect of social cognitive factors among middle-aged and older adults’ leisure-time physical activity (LTPA) participation. The socialRead MoreTheories of Health Promotion2264 Words   |  10 Pagesof Health Promotion The following essay is a comparative analysis of two theories of health promotion, one which is a theory of and the other a theory for health promotion. Beattie’s model will be used as theory of and transtheoritical stages of change model as a theory for health promotion. An example from area of work practice will be used to demonstrate the differing aspects emphasised by each Theory. Furthermore the essay will seek to suggest an explanation of current health promotion. ThisRead MoreHealth Promotion3162 Words   |  13 Pageswill demonstrate knowledge of health promotion and its link in addressing health needs. The role of the nurse in delivering health promotion at primary, secondary and tertiary levels will be discussed and how national policy influences that delivery on the chosen topic of smoking. Barriers to health promotion will also be discussed and how these barriers could be overcome. To define health promotion, health should first be defined. There are many definitions of health, one of which is the WesternRead MoreHealth Promotion1025 Words   |  5 PagesLevels of Health Promotion Health promotion is essential in keeping society and individuals healthy. Health promotion empowers communities and individuals for healthy living through education. The primary goal of health promotion is prevention. Nurses are key in health promotion and will be seen in diverse settings as health promotion evolves the nursing profession. 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It moves beyond a focus on individual behavior towards a wide range of social and environmental interventions.† Health promotion focuses on changes to a community as well as an individuals health by modifying their behaviors to strive for optimal health, which The American Journal of Health Promotion defines as beingRead MoreHealth Promotion975 Words   |  4 PagesHealth Promotion Health promotion is defined as the provision of information and/or education to individuals, families and communities that encourage family unity, community commitment, and traditional spiritually that makes positive contributions to their health status (Definition of wellness.Com). It is our job as providers to promote health by any means necessary to improve community wellness. The purpose of health promotion in nursing practice is to deliver health information to individuals

The Effects Of Training On Brain Training Essay - 1478 Words

In recent years brain training games have become a topic of interest among both researchers and common people alike. Researchers are interested in the healing properties of brain training while normal people are looking to brain training as a way to improve their performance and get a leg up on the competition in school, work, and life. Up until recently, it was believed that the brain was unchangeable in terms of memory capacity. Researchers were well aware of the fact that the brain can change and form new connections when brain damage occurs. However, the idea that humans can train their brains to be more efficient and stronger seemed like a far-fetched cry from reality up until the late 1990’s (Weicker, Villringer Thà ¶ne-Otto, 2016). As time went on and more research was conducted in the field of brain training, it became clear that brain training is not an exact science but, it does have real cognitive benefits. One of the largest arguments against brain training is that the benefits of training are not applied to real life. Essentially, opponents to brain training are arguing that brain training is like teaching to the test. Participants do well on the â€Å"exams† because that was what they were trained for. Conversely, once participants are sent out into the real world, they are unable to apply what they learned to tasks that differ from those on the test. While intimal brain training studies failed to demonstrate real world application, more recent studies have provenShow MoreRelatedThe Effect Of Video Training On Brain Training Essay1521 Words   |  7 Pagesrecent years, brain training games have become a topic of interest among both researchers and common people alike. Researchers are interested in the healing properties of brain training while normal people are looking towards brain training as a way to improve their performance and get a leg up on the competition in school, work, and life. Up until recently, it was believed that the brain was unchangeable in terms of memory capacity. Researchers were well aware of the fact that the brain is capableRead MoreBrain Training And Its Effects On The Elderly s Memory And Functioning1926 Words   |  8 Pages Brain-Training and its Effects on the Elderly’s Memory and Functioning Memory is how we as human’s store past events in our minds to retrieve them at a later time. Our ability to remember and retrieve these past memories can be likened to how a computer functions, such as in the information processing approach. This approach gives emphasis to the basic practice of remembering, and the steps involved in our mental functionality (Sigelman Rider, 2014). As humans, our memory and ability to recallRead MoreAging Is Often Associated With Gradual Cognitive Decline1289 Words   |  6 Pagesindividual’s quality of life. In Australia, 110, 000 people identified as suffering from dementia (ABS, 2012). A relatively new intervention that aims to combat this cognitive decline, involves the use of computerised brain training programs. Many studies have shown that cognitive training can improve cognitive function in older adults (Peretz, et al., 2011, p. 91). Having said that, there here have been mixed results regarding the effectiveness of improving overall cognitive function using computerisedRead MoreTraining Programs Essay1534 Words   |  7 PagesWith the advance of the internet, many brain training programs have emerged online, designing to use game and software to exercise its users’ brain. They often claim or imply that these kinds of exercises may improve human’s intelligence and generate benefits on many aspects of life. For example, Lumosity, supposedly having 70 million members, is a brain training program claiming to improve cognitive abilities such as memory and speech processing. However, in 2016, US Federal Trade Commission hadRead MoreThe Effectiveness Of Cognitive Training Programs Essay1268 Words   |  6 Pages The Effectiveness of Cognitive Training Programs Ane Balkchyan Psychology 001H (#74399) Bakhtawar Bhadha 07 December 2016 As a whole, brain-training programs are commonly used in an attempt to improve cognitive skill. Often times, they are used to help alleviate the hardships of individuals who have suffered from traumatic brain injuries, also known as TBIs. On the other hand, the application brain-training programs are circled by a wide array of debates pertaining to whetherRead MoreThe Effect Of Transcranial Direct Current Stimulation On Brain Plasticity And Learning1712 Words   |  7 Pages Effect of Transcranial Direct Current Stimulation on Brain Plasticity and Learning Noam Katz California State University, Long Beach â€Æ' Abstract Write stuff about tDCS and brain plasticity/learning, etc. Write stuff about tDCS and brain plasticity/learning, etc. Write stuff about tDCS and brain plasticity/learning, etc. Write stuff about tDCS and brain plasticity/learning, etc. Write stuff about tDCS and brain plasticity/learning, etc. Write stuff about tDCS and brain plasticity/learningRead MoreThe Importance Of Online Cognitive Training Programs1422 Words   |  6 Pagesothers to survive. With a rapidly growing older population worried about memory loss, online cognitive training programs have recently exploded across the internet. NeuroNation, Luminosity, My Brain Training and many other sites promise to boost memory, attention, and other cognitive skills that could be lost to the aging process. While research has shown that engaging in such tasks does help the brain, it is still questioned how helpful these programs truly are. In the hopes of gaining more insightRead MoreThe Effects Of Physical Exercise On Brain Health15 72 Words   |  7 PagesThe Effects of Mental Exercise and Physical Exercise on Brain Health Physical exercise does not only promote physical appearance and the body’s health, it also promotes brain health. The brain is a dynamic organ that replaces and repairs neurons throughout life. When people engage in exercise, rarely do they think about the potential affects it has on their brain. People that work out utilize various amounts of motor skills that have been acquired gradually through practice. Those utilized motorRead MoreMusic And Spatial Task Performance1604 Words   |  7 Pagesbecoming a child prodigy, but it has been years since â€Å"the Mozart effect† was presented to the public. It was 1993 when Frances H. Rauscher first considered the effects of musical exposure. The same year he published an article in Nature entitled â€Å"Music and spatial task performance† in which he reported that only ten minutes of listening to a Mozart sonata produced short-term increases in spatial reasoning skills, thus termed â€Å"the Mozart effect† (Mor eno 2). But Rauscher was only the first and the findingsRead MoreThe Physical Effects of Music Essay1157 Words   |  5 Pagesmusic can improve brain efficiency and health; therefore, children should be exposed to music at a young age. During an experiment, subjects were exposed to classical music and silence. Afterwards, subjects took a spatial IQ test. Electroencephalogram (EEG) recordings, which measure brain wave activity, were made prior to and after the test. The results showed that the group which listened to Mozart had a major increase in brain activity (Lerch 5). Children who have had music training are shown to

Management An Environmental Analysis on the Company NTUC

Question: Case Study on PESTEL Analysis of NTUC FairPrice Co-operative? Answer: 1. Introduction Successful businesses owe their superior performance to their ability to control certain aspects of their internal environment factors. But apart from a companys internal resources, there are certain macro-economic factors governing the external environment of the company that have profound impact on the companys performance. The purpose of this report is to perform an environmental analysis on the company NTUC FairPrice Co-operative, the largest supermarket chain in Singapore. Does The Intricacy of The Topic Intimidate You? Tame Your Fear with Unmatched Assignment Help Services from Professional Writers. 2. Company Background To be Singapores leading world-class retailer with a heart This is the vision of FairPrice. The NTUC FairPrice Co-Operative is a co-operative of the National Trades Union Congress (NTUC). The firm founded in 1973, has the most market share and has a strong presence across various grocery channels; FairPrice and FairPrice finest for supermarkets, FairPrice Xtra for hypermarkets and FairPrice Xpress and Cheers for convenient stores. The USP of the store is the offer of a fair price for all its products, the primary targets being the low and middle income consumers. As of now the company has around 270 outlets country wide of which Cheers has 123 outlets and FairPrice Xpress has 24 outlets and annual sales of around 2000 million U.S. Dollars. They deal with a wider range of products including bakery, alcoholic beverages, dairy, snacks, drinks, sea foods, deli, frozen foods, pharmacy, meat and poultry, general merchandise, grocery and so on. The company also has internet retailing facility for the convenience of their consumers. 3. Country Background Singapore was founded in 1819 as a British trading colony. In 1965 the country became independent after separating from the two years association with the Malaysian Federation. Singapore then went on to become one of the worlds leading countries with strong international ties and trades and per capita GDP on par with the western countries. Singapores economy is the second freest in the world according to the 2014 economy index. Minimum tolerance for corruption, strong judicial laws, and competitive financial sectors has ensured continual economic growth and development in the country. Singapores food and retail industry is a significant component of the countrys growing economy. The country has several locally established industries while playing host to a number of international enterprises as well. The world-class infrastructure, strong governance, high quality standards, location, ease of business and skilled work force are all factors that could Singapore the next food hub of the world. 4. External Environment Analysis on the company In the proper functioning of a company, and in situations like new product launch ideas and new ventures, apart from analysing the internal factors or the micro-economic factors such as resources, finance, and human capital, leadership, culture inside a company and the structure of a company, a company is required to analyse the macro-economic factors that will influence their strategic planning. The PESTEL analysis is the most common tool employed for assessing these factors (Yksel, 2012). Through PESTEL analysis, this report attempts to identify the NTUC FairPrices business environment and help them in adapting to the actualities of their business environment. The advantage of this analysis is that it helps minimize the threats and maximize profit. The six categorized factors according to PESTEL analysis are are described below. The first letter of each word is combined to form the word PESTEL. PESTEL Analysis 4.1 Political Factors Political factors concerns with the degree of government interference in a countrys economy. These specifically include tax policy, tariffs, trade restrictions, labour law, and political stability (virblis Zinkevi ite, 2008). Singapore is a country world renowned for its high-quality governance holding one of Asias most efficient governments. The political conditions in the country are favourable to NTUC FairPrice and in planning a new venture, the political risk on investments is very low. 4.2 Economic Factors Economic factors include economic growth of the country the business is based in, inflation rates, interest and exchange rates and have major impact in the operation of any business. Interest rates impact a firms capital cost and directly impacts the growth and expansion of the company. And exchange rates affect the export and import of a company. It is one of worlds leading economies and has a GDP per capita of around 45,000 USD (approximate value) and GNI per capita of around 40,000 USD (approx.). Thus, an average citizen in Singapore has higher average income and standard of living when compared to the rest of the world. Singapore is a highly trade dependent economy. The country imports ninety percent of its food. And it was one of the economies in Asia to have strongest recovery from the global economic crisis of 2008 but it is not the case for rest of Asia and other countries the country deals with. This has an impact on the economy growth of the country, with the export rate coming down. The labour market in Singapore rose to a new high in the recent years owing to its strong recovery from the crisis, with an unemployment rate of only two percent throughout 2014. Singapore is the seventh most motivated labour force in the world and has the fifth most skilled work force in Asia (Pagell Krause, 2004). 4.3 Social Factors Social factors affecting the external environment of a company are population growth, age distribution, career and income distribution, health and cultural aspects. Singapore is a country with a population of only about 5.47 million (as of June 2014). One of the growing concerns about the country is its declining population growth since the birth rate has declined drastically over the last decade. But these schemes still havent helped in increasing the population of the country. The literacy rate in Singapore is very high around 92.5% which indicates that most Singapore residents have higher or secondary education. Singapore is the worlds largest social media market according to a recent market survey. With the advent of technology, evolution of smart phones and availability of twenty four hour internet services social media market is used by people for a variety of purposes. This opens an opportunity for business to create brand awareness and market their products via the social media for better reach to the people. Several companies in Singapore have taken to social media marketing through Facebook and Twitter. With regard to NTUC FairPrice, the social factors can have both positive and slightly negative impact. Also the shift towards healthier lifestyle may influence people to avoid frozen foods, and other unhealthy products. But overall the companys prospects arent too affected by the social factors. 4.4 Technological Factors The technological factors include aspects such as automation, research and development, and rate of technological advancement of a country. The government of Singapore has invested heavily on the RD activities in the country and there are lot of highly trained scientific personnel operating in the country (Koberg, Detienne Heppard, 2003). The nations iN2015 plan was devised by the government to help the country realise the potential of information and communication technology. 4.5 Environmental Factors Environmental factors include climatic changes, weather, natural disasters and epidemics. The countrys local climate has an influence on the type of food people prefer. In case of natural disasters, in the country or in any of the countries the company has trade relations, will affect the export and import. For example after the earthquake and Tsunami in Japan, the export of sea food and other produces from the country had stopped until the nation recovered from the damage. This may cause people to stay clear of Japanese food fearing risk to health affecting the Japanese food market (Yuksel and Dagdeviran, 2007). Similarly with the outbreak of a particular disease caused by food products, people tend to fear and stay away from those products. For example, during the bird flu outbreak, the chicken consumption in the world was affected since people steered away from buying chicken. The Government of Singapore has strict rules for their local poultry producers and the importers of poultry. All food products are tested for their high quality and only then sold in the supermarkets since meat, poultry, sea food etc. are all vulnerable food prone to diseases. NTUC FairPrices reputation as one of the retail chains with the highest quality may be beneficial to them at these times because consumers would then look for safe choices. NTUC FairPrices highly reputed pharmacy services also remain unaffected by these factors. 4.6 Legal Factors Legal factors include law and order in the country. The taxes in a country, the consumer law, discrimination law, labour law and other laws in a country affect how a company operates. Singapore is a country with one of the lowest tax rates in Asia. Singapore is a part of ASEAN (Association of Southeast Asian Nations), a ten country association. Also, Singapore has been named as the best country to do business in by the World Bank. The easy process of setting up and closing a business, paying of taxes, investors security are the factors that led to the name. 5. Porters five forces Another tool used to analyse the macro-economic factors is the Porters five forces tool which identifies Supplier power, Potential entrants, Industry rivalry, Buyer power and threat of substitutes as the five forces affecting the environment of a business. It provides the company with a view on where the power is in the location the company is planning to move to and also the business potentials. This analysis gives a clear view on how a company can exploit its strengths and improve on weakness to experience continual growth (Daft, Sormunen Parks, 1988). 5.1 Competitor Analysis (Industry rivalry) As far as NTUC FairPrice is concerned, the main competitors include Sheng Shiong Supermarket which also targets low income consumers (their trade mostly done with China) and Dairy Farm International which caters to middle and upper income consumers. Both these companies trail behind NTUC FairPrice in market share. But in order to stay ahead of competition at all times, NTUC Fairprice must constantly improvise on their services and introduce new services. 5.2 Buyer Power Options for purchasing food are galore in Singapore. As previously mentioned, Singapore is country that imports ninety percent of its food requirements. Therefore the country has numerous supermarkets and convenience stores all over the country. NTUC needs to be careful about this in planning new ventures. 5.3 Supplier Power Considering the numerous number of suppliers ready to supply items in Singapore, the power of suppliers is significantly lower. And NTUC FairPrice is not dependent on a single supplier for their business. For any business it is necessary that the firm maintain good relationship with the suppliers but if necessary it is possible for NTUC to acquire products of equal quality from other suppliers. 5.4 Potential Entrants Since Singapore is an easy country to start business in new companies come up every day. The highly pro-business environment makes potential entry of new businesses a valuable threat. But according to reports, the availability of high quality sales and marketing people is lower in the food and retail industry. And since the quality of products expected in this industry is very high, established businesses such as NTUC FairPrice hold a fair amount of competitive advantage over potential entrants. 5.5 Threat of substitutes Threat of substitutes is quite high in this industry as far as Singapore is concerned. Several stores in Singapore offer the same products offered in NTUC FairPrice. Competitors like Cold Storage, Dairy farm international are valuable substitutes. In order to keep ahead of these threats NTUS FairPrice must offer unique products with lesser substitutes to maintain the customer base. Table 1: PESTEL Analysis of NTUC FairPrice Political Singapore is ranked as one of the least corrupt nations in Asia and is a world-leader in making consistent political policies and renowned for political stability. Therefore, the political risks on investments are very low for NTUC FairPrices existing as well as new outlets. Economical Singapore is one of those leading economies in the world with stability and growth. The unemployment rate is very low in the country and the average income higher than most countries. In addition high exchange rates all work in favour of NTUC FairPrices business ventures. Social The declining population growth in Singapore puts pressure on the labour market. But the literacy rates are high in the country and with their flexible immigration policy Singapore has the highest number of foreign workers working in their country. This could affect NTUC significantly. Technological The government of Singapore has invested heavily on the RD activities in the country and there are lot of highly trained scientific personnel operating in the country (Koberg, Detienne Heppard, 2003). Highly developed technological society in Singapore makes marketing possibilities easy for NTUC FairPrice in their business growth. Environmental Environmental factors are out of human beings control. The occurrence of a natural calamity in Singapore or elsewhere in the world, outbreak of an epidemic concerning meat, poultry and fishes which are vulnerable can affect NTUCs food industry since Singapore imports around ninety percent of its food. The environmental factors have an huge impact on their business. Legal Singapore is a country with one of the lowest tax rates in Asia. Also Singapores free trade agreement with countries all over the world has led to decrease in investment barriers. Singapore has been named as the best country to do business in by the World Bank. Therefore, the legal factors are also in favour of NTUCs business ventures. Strategic Recommendations Singapore has a mature food and retail industry and NTUS FairPrice must be vigilant when it comes to competition. In order to keep up with their success they need to constantly supply products that are highly on demand and also come up with unique and creative ideas to keep ahead of the competition. It is recommended that NTUC FairPrice keep in mind the health of their consumers and continuously provide with products of high nutritious value and also recommendations on everyday diets that is beneficial. Creating a Page in Facebook, twitter will help increase brand awareness. It is also recommended that the company improvise on their online buying facility and make buying simpler. One way to attract online customers is the fast delivery of fresh food. In rapidly growing online shopping age which saves time of working people this will prove to be very beneficial for NTUC FairPrice. In planning new ventures, NTUC FairPrice can choose locations that are central to a large population. New outlets in shopping malls provides with new customer base. It is also important to ensure that the employees are well trained, have knowledge about the products that are being sold and are customer friendly. Applying these recommendations can help strengthen NTUC FairPrices business prospects. Conclusion Qualitative analysis conducted in analysing macro environmental factors shows that political, technological, legal and economic factors have the most favourable influence on the performance of NTUC FairPrice. And, the least favourable of factors being environmental factors. The companies that continually scan their business environment for strategic uncertainty by frequently conducting these analyses tend to be high-performing companies when compared to their counterparts (Mason, 2007). References 1. Koberg, C., Detienne, D., Heppard, K. (2003). An empirical test of environmental, organizational, and process factors affecting incremental and radical innovation. The Journal Of High Technology Management Research, 14(1), 21-45. doi:10.1016/s1047-8310(03)00003-82. Daft, R., Sormunen, J., Parks, D. (1988). Chief executive scanning, environmental characteristics and company performance: An empirical study. Strat. Mgmt. J., 9(2), 123-139. doi:10.1002/smj.42500902043. Mason, R. 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